Why Homesys Exists: 20+ Years of Property Lessons So You Don't Have to Learn the Hard Way
We exist because too many investors and owners are let down by trades, agents and service providers who don’t treat the deal like their own.
The Homesys Story
It started in 2003 with a single bungalow project in Wembley, London—a stone’s throw from the stadium.
No team. No proven system. Just the future founder, a fathers backing, a set of plans, and the steep learning curve every first-time developer faces: dealing with planning officers, coordinating unreliable trades, managing budgets that seemed to change weekly, and constant hurdles.
Sound familiar?
But here’s what separated that experience from most: we didn’t just survive it—we systematised it.
Over the next 15 years, the lessons kept coming, away from property altogether:
- How to vet contractors who actually show up and deliver
- How to vet contractors who actually show up and deliver
- How to manage budgets with precision (because 10% overrun on £100k is £10k you'll never get back)
- How to navigate planning when councils seem to say "no" by default
- How to source deals that actually stack up vs ones that look good on a spreadsheet
By 2018, the property management side took off. By 2019, Homesys was officially formed as an entity.
Then Covid hit in 2020. While the world locked down, we doubled down—sourcing properties for investors from London to County Durham, travelling thousands of miles, and learning one of the toughest lessons in property: you can’t be an expert everywhere.
Spreading thin across multiple regions dilutes your knowledge. The goldmine areas—where you know the agents, the streets, the planning patterns, the realistic refurb costs—those are where you win. Everywhere else, you’re guessing.
So we refocused.
In 2022, we pivoted hard: development and assisted sales out of London, concentrating on the Midlands where our expertise was genuine, not theoretical.
The proof came with the Moseley project—a major remodel development in Birmingham that started September 2022 and completed handover in December 2024. Not just finished, but delivered to the standard that clients expect when they trust you with six figures of their capital.
Along the way: multiple assisted sales completed (including the Finchley property that achieved £150k over the expected £1.3m), more investment deals sourced and structured, and over 1,000 investors consulted.
That’s how Homesys evolved into what it is today:
A property investment advisory that manages your projects, sources your deals, and guides your portfolio strategy like it’s our own money on the line.
Because we’ve been doing this since 2003. We’ve made the expensive mistakes. We’ve travelled to County Durham and back. We’ve learned which shortcuts work and which ones cost you.
You get 20+ years of lessons without having to learn them yourself. That’s the advantage.
Our Journey: From Frustrated Investor to Trusted Advisory Partner
Our Journey: From Frustrated Investor to Trusted Advisory Partner
The founder’s first property project—a solo bungalow development in Wembley, London, a stone’s throw from the stadium. This was where the lessons began: dealing with planning, coordinating trades, managing budgets, and learning what works (and what doesn’t) in UK property development.
Property Management Takes Off & Company Formed
After years of hands-on experience, the property management side officially launched in 2018. By 2019, Homesys Property Solutions was formed as an official entity. Focus: helping property investors with management, sourcing, and avoiding the mistakes most first-timers make.
Covid, Sourcing & Hard Lessons About Geography
When Covid lockdown hit, the founder doubled down—pumping all resources into learning development properly and sourcing properties for investors across the UK, from London to County Durham. The reality: thousands of miles travelled, tough lessons learned, and one critical insight gained—spreading too thin across multiple regions dilutes expertise.
Pivot to Development & The Moseley Project
Refocused: development and assisted sales out of London, concentrating on the Midlands where true market knowledge existed. Completed multiple assisted sales including the Finchley property that achieved £150k over the expected £1.3m. The defining project: A major remodel development in Moseley, Birmingham—started September 2022, handover completed December 2024.
Strategic Advisory & Portfolio Growth
Today, Homesys operates as a full-service property investment partner: investment property sourcing with proper due diligence, development & refurb project management, portfolio growth strategy, and assisted sales & exit strategy. Track record: 4 full-cycle developments delivered, 4 assisted sales completed, over 1,000 investors consulted.
We Didn't Set Out to Be Another Property Company—We Set Out to Fix What's Broken
After watching too many UK property investors lose £30k, £50k, £100k+ to poor project planning, unreliable builders, and overpriced deals with hidden risks, we decided enough was enough.
The problem wasn’t lack of opportunity. It was lack of accountability.
Most property services are fragmented: you deal with separate sourcing agents, architects, planners, project managers, and sales agents. When something goes wrong, everyone points fingers. No one takes ownership.
We built the opposite: one team, end-to-end accountability.
We started by managing our own property investments the way we wished someone would manage ours:
- Clear communication (weekly updates, not radio silence)
- Firm budgets (itemised costs, controlled variations)
- Strategic thinking (planning for exits before we even buy)
- Transparent fees (you know exactly what you're paying for)
When other investors saw the results—projects completed on time, budgets protected, sales that achieved far more than expected—they asked us to do the same for them.
Then Covid hit in 2020. While the world locked down, we doubled down—sourcing properties for investors from London to County Durham, travelling thousands of miles, and learning one of the toughest lessons in property: you can’t be an expert everywhere.
That’s what we do now. And we treat every project like it’s ours.
Because in a way, it is. Your success determines our reputation. Your returns prove our systems work. Your referrals build our business.
So we show up with the same intensity, the same standards, and the same obsession with getting it right—whether it’s your first BTL or your twentieth development.
Three Pillars That Guide Everything We Do
We bring clarity, control and confidence to your projects and property decisions. Whether you need help sourcing deals, managing builds or offloading a tricky property—we guide you like it’s our own.
Integrity First—Your Capital, Our Reputation
We manage your property projects with the same scrutiny we'd apply to our own investments.
- Honest feasibility advice—if a deal doesn't work, we'll tell you
- Transparent pricing—itemised costs, no hidden fees or markups
- Realistic timelines—we don't promise 12 weeks when it takes 16
- Proactive problem-solving—you hear about issues from us first
Our test: Would we invest our own money in this project under these terms? If the answer is no, we don't recommend it to you.
Client Partnership—We're Invested in Your Success
Most property services are transactional: close the deal, move on. We're strategic partners in your long-term property goals.
- Portfolio planning—not just the next deal, but your 3-5 year strategy
- Ongoing support—many clients work with us across multiple projects
- Market insight—you benefit from consulting 1,000+ investors
- Network access—vetted contractors, brokers, agents who deliver
Result: 80%+ of our projects come from repeat clients or referrals. When you succeed, we succeed.
Results Focused—We Measure Success in Your Returns
We don't measure success by how busy we look. We measure it by whether your project delivers the returns you invested for.
- Will this spec add genuine resale value or just cost money?
- Does this timeline protect cashflow or create unnecessary voids?
- Is this contractor reliable enough to stake our reputation on?
- Will this sale price maximize your equity or leave money on the table?
Proof: £150k over asking on our last assisted sale. 4 developments delivered on budget. Portfolios grown from 1-5 to 10+ units systematically.
Where We Operate: Midlands & London Property Investment Services
Our Service Areas
- Birmingham
- London
- Leicester
- Nottingham
- Coventry
- Derby
Whether your project is a £45k BTL refurb in Leicester or a £250k London development, you get the same strategic oversight and quality standards.
We serve property investors, landlords and developers across the UK, with deep expertise in two primary regions:
🎯 Midlands: Birmingham, Leicester, Nottingham, Coventry, Derby
- • Our core expertise: Deep knowledge from the Moseley development and multiple projects
- • Strong BTL and HMO markets with genuine yields
- • Value-add refurbishment and development opportunities
- • Access to off-market deals through established local relationships
- • We know the streets, the planning patterns, the realistic costs
🎯 London: Wembley, Finchley, North London, selected areas
- • Where it started: The 2003 Wembley bungalow project
- • Higher-value assisted sales (like the £150k over-asking Finchley result)
- • Planning navigation for complex London projects
- • Strategic exits and portfolio restructuring
- • Premium developments where precision matters
🌍 National Delivery for the Right Projects
- While we focus on the Midlands and London, we work nationally for:
- • Portfolio landlords with multi-region holdings
- • Developers managing projects across multiple cities
- • Investors relocating or expanding into new markets
Our Advantage: A vetted network of contractors, architects, planners, and local agents who deliver consistent quality regardless of location—because we’ve worked with them repeatedly and trust them with our reputation.
Ready to Protect Your Capital and Maximise Your Property Returns?
Stop losing money to poor planning, unreliable contractors, and deals that don't deliver what was promised.
Book a free 20-minute investment review and we'll:
- Honest feasibility advice—if a deal doesn't work, we'll tell you
- Transparent pricing—itemised costs, no hidden fees or markups
- Realistic timelines—we don't promise 12 weeks when it takes 16
- Proactive problem-solving—you hear about issues from us first
No obligation. No sales pressure. Just straight answers from people who've managed 4 developments, consulted 1,000+ investors, and achieved £150k over asking on assisted sales.
- Typically scheduled within 48 hours
- No obligation or pressure